We rebuild the foundation, advise on structure, or design the architecture of how information should flow through your site. We don't write your copy, run your ads, or manage your platform monthly. The work is engineered, scoped, and shipped.
01 / FLAGSHIP
A complete rebuild of your business website on infrastructure that's actually legible to the systems people now use to find you. Engineered once. Owned forever. No retainer.
Next.js, Vercel edge deployment, server-side rendering, repository setup, deployment pipeline, domain configuration, performance budgets.
Schema.org deployed correctly, anchored @id references, JSON-LD per page, llms.txt, agent.json, BlogPosting, FAQPage, BreadcrumbList schema.
Route map, page structure, FAQ blocks, internal linking, extraction-ready pages, content migration.
Design system, component library, visual trust elements, directory launch, NAP and citation alignment across authoritative sources.
Schema alone isn't trust. The entity graph has to match the real business across every authoritative source. We review and align Google Business Profile, Bing Places, Apple Maps, Yelp, BBB, licensing profiles, NAP consistency, and address and service-area strategy so AI systems and search engines see one coherent identity, not contradictions.
WHAT YOU OWN ON DAY ONE OF WEEK NINE
GitHub repository
Transferred to your organization. Full commit history, README, deploy instructions.
Vercel project
Production + preview environments. Domain configured. SSL, DNS, redirects all in place.
Domain + DNS
Registered or moved to your account. You control where it points and what it serves.
Design system
Documented tokens, components, patterns. Anyone can extend the site without breaking it.
Schema graph
Anchored JSON-LD across every route. llms.txt and agent.json at the root.
Content
Migrated, restructured, and connected to the schema graph. Blog posts preserve their existing URLs.
PROCESS · 6–8 WEEKS
WEEK 1
Discovery + audit
We read your existing site, your traffic, your goals. You tell us what matters. We come back with a build brief — what gets kept, what gets rebuilt, what gets removed.
WEEKS 2–3
Architecture + design system
Information architecture, route map, schema graph design, design tokens, and the component library. Approved before any production code is written.
WEEKS 4–6
Build
Page-by-page implementation. Live preview deployments at every push. You review and approve as we go — no big-bang reveal at the end.
WEEK 7
Content migration + QA
Existing blog posts moved into the new system with URLs and JSON-LD preserved. Cross-browser, accessibility, performance, schema validation — all checked.
WEEK 8
Handoff
Domain cutover. Repo transferred. Vercel transferred. Walkthrough. Documentation. You own it.
Start with a Machine Read. Free, no pitch, 24–48 hour turnaround.
02 / ADJACENT
Sometimes your site is structurally fine but the strategy isn't. Sometimes you need a second set of eyes on schema, IA, or how content should be organized. We work on those, too — scoped per engagement.
Strategy and audit work for sites that don't need a rebuild. We read what's there, identify what's broken or missing — schema gaps, entity coherence, technical SEO issues, AI crawler accessibility — and write a prioritized action plan your existing team can execute.
TYPICAL DELIVERABLES
→ FOR: ESTABLISHED SITES, IN-HOUSE TEAMS, AGENCIES NEEDING A SECOND OPINION
Architecture work — what should exist on your site, how it should connect, and how it should be structured so both humans and AI systems can navigate it. We design the skeleton and the connective tissue. We don't write the words.
TYPICAL DELIVERABLES
→ FOR: TEAMS WITH A WRITER · AGENCIES THAT NEED STRUCTURE · BUSINESSES PLANNING A CONTENT INVESTMENT
03 / SCOPE
We're focused on doing one thing exceptionally well: building AI-native web infrastructure. We don't dabble in the rest, and we won't pretend to. Here's where we stop — so you know who else to hire.
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Copywriting
We design the structure. Your writer (or you) produces the words. We can recommend writers we trust.
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Monthly retainers
No managed services, no ongoing fees. We build it, you own it. If you need help later, we scope a new engagement.
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WordPress / Wix / Squarespace
We don't build on platforms we don't recommend. If you're committed to one of these, we're not your team.
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Paid ads + social media
Not our practice. Plenty of excellent agencies do this. We focus on owned, durable infrastructure.
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Generic "SEO services"
No keyword stuffing, no link farms, no guaranteed-rankings packages. Real SEO is structural — that's the work we do.
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Logo + brand identity
We work with the brand you have. If you need a new identity first, we'll wait or recommend a designer.
Whether you end up needing a Foundation Build, SEO consulting, content design, or nothing at all — we start by reading what's actually there. Free. 24–48 hour turnaround. You keep the report either way.