01
You should own everything.
Your repository, your domain, your hosting account, your design system. If our relationship ends, your business doesn't skip a beat. No platform rent. No "managed" services that hold your site hostage.
ABOUT · THE PRACTICE
The infrastructure most websites were never built on.
KodeCite.ai didn't start as an agency. It started because the rules I'd been operating under for two decades had stopped working — and the experts in the room couldn't explain why. I spent a year figuring out what changed. This is what I built.
MARK ABPLANALP·FOUNDER·NORTH IDAHO
01 / THE STORY
How I got here.
I've been building businesses in the trades since 2002. I started a window treatment company in Issaquah, expanded it to Bend, Oregon in 2015, and did commercial work on Apple's retail locations across the country.
Through all of that, I've watched the rules of how customers find businesses change four or five times. From Yellow Pages to Google to social media to review sites to AI-driven recommendations. Each shift created a window where the operators who saw it early and built for it gained ground that took the rest of the market years to close.
The current shift is bigger than any of those.
Nearly 60% of searches now end without a single click to any website. People are asking ChatGPT, Perplexity, and Google's AI Overviews for recommendations and getting them — before any traditional search result loads. Voice assistants are skipping search entirely. The playbook every agency is still selling is optimizing for behavior that's quietly disappearing.
I started looking into this not because I wanted to start an agency, but because I run businesses that depend on being found. The rules I'd been operating under for two decades had stopped applying, and the experts in the room couldn't explain why.
What I learned: the websites being recommended in AI answers aren't winning because of better content or bigger budgets. They're winning because they were built on infrastructure that AI tools can actually read — server-rendered pages, structured entity data, machine-readable identity, and architectures designed for extraction rather than just for human eyes. Most websites — including most agency builds — aren't built for any of that. They were built for the search era that's ending.
KodeCite.ai is the stack I built once I understood what was actually happening. It's a foundation rebuild for owner-operators whose digital presence has stopped working — or who can feel that it's about to.
I run KodeCite from North Idaho but have deep roots and active relationships across the Pacific Northwest — primarily Eastside Seattle, Bend, and the Coeur d'Alene/Spokane corridor. If you're in any of those markets and want to talk in person, that's possible. Anywhere else, the work happens remote, deliberate, and grounded in 23 years of understanding what owner-operated businesses actually need.
I'm not selling innovation theater. I'm an operator who watched the rules change, dug into the technical reasons why, and built the thing I wished someone had built for me.
— M.A.
FOUNDER · KODECITE.AI · NORTH IDAHO
02 / WHAT I BELIEVE
Five things I won't compromise on.
These aren't marketing talking points. They're the rules I built the practice around because they're the rules I needed when I was on your side of the table.
02
No retainer.
I scope, I build, I hand off. You don't pay me monthly to keep your own website running. If you need help later, I scope a new engagement — but you're never on a meter.
03
Schema is product, not metadata.
Most agencies treat structured data as an afterthought. It's the actual product. The JSON-LD graph is what AI systems read — making it the most important code on your site.
04
Speak plainly. Show the work.
No jargon walls. No black boxes. Every recommendation I make, every line of code I write, every decision in the build — explained in language you can actually use to make a decision.
05
Build for the next ten years, not the next algorithm update.
Web standards. Server-rendered HTML. Real schema. The boring, durable foundation that doesn't need to be rebuilt every time the platforms shift. Because they will shift again.
03 / THE PRACTICE
How KodeCite actually operates.
A deliberate practice with a clear methodology. I'm good at a narrow set of things — and I say no to a lot of work that doesn't fit. Here's what it actually looks like.
CRAFT + OWNERSHIP
Engineered, not assembled.
Every KodeCite build is written as code, not configured from templates. Schema, entity architecture, server-rendered infrastructure — all crafted for your specific business, not output from a plugin. You own the GitHub repo, the Vercel account, and every line of code we ship. When the work is done, the asset is yours.
SCOPED · NOT SUBSCRIBED
Engagements have a beginning and an end.
Discovery, build, handoff. I scope it, I build it, I hand it off — you own it. No auto-renewing contracts. No "and I'll keep optimizing for $X/month." If you decide later you want more work, I scope it new.
PROFESSIONAL SERVICES
I work with practices, not platforms.
Dentists, med spas, physical rehab, law, financial advisors, specialty medical. Owner-operators with a real practice and real revenue at stake. Not e-commerce, not SaaS, not ad-driven content sites. Different problems.
PNW · REMOTE-FIRST
Based in North Idaho. Working everywhere.
The practice runs from Coeur d'Alene. Engagements run remote — async with weekly calls. I've delivered for clients across the country and into Canada. Time zones haven't been a problem yet.
04 / TRACK RECORD
What I'm bringing to your project.
START THE CONVERSATION
If any of this resonates, the next step is simple.
Run your site through a Machine Read. I'll personally read what's there and send back a plain-language report — what's working, what isn't, what it means. Free. 24–48 hour turnaround. Yours to keep either way.